06
May
I am pretty excited to see the final 10 contestants of this contest. Here is some info straight from the Mango Fashion Awards website:
4th Edition “el Botón”
MANGO FASHION AWARDS
After the success obtained in the last editions, “el Botón”-MANGO Fashion Awards, whose aim is encouraging and promoting the International projection of young fashion talents, is launching its 4th edition with the support of five international design schools of great prestige in Europe and the online platform Not Just a Label.
In the previous editions the jury of “el Botón” counted on two exceptional presidents, the renowned designers Valentino and Oscar de la Renta. On 20 October, the famous designer, Jean Paul Gaultier, the President of the Jury of the 3rd edition of the contest, announced the name of the absolute winner during the Final Ceremony held in the MNAC of Barcelona.
The new registration period for the 4th edition will commence on 15 February and designers will have until the 31 July to present their applications. In mid-November the jury, made up of representatives of MANGO and five prestigious international design schools will select the 10 finalists that will pass to the second step of the contest.
The Campaign
Campaña
In this campaign, MANGO has set the emerging talents a provocative challenge: “create your own revolution”, a call to arms inviting them to become real revolutionaries, with a chance to change fashion, shapes, colours and trends… The context of the spot and the graphic exude an air of ambiguity. They were created by the renowned director and photographer Eugenio Recuenco and star Andrej Pejic, one of the top new modelling talents on the global fashion scene.
Andrej Pejic, an exceptional model in highest demand among the greatest designers of the fashion world is in fact a man, and it is this ambiguity that has made him the poster boy of the major fashion labels and the world’s biggest publishing houses.

You know what’s crazy, not only is that model a guy, he looks like he hasn’t eaten anything in 5 years!!! Either way, fashion is exciting sometimes.
+ DGN








